10 Tips for marketing and branding online business

Learn how to maintain your brand and marketing for business online. Let’s go through the 10 essential points to maintain a brand online and drive results to increase your return on investment (ROI).

1. Define brand Identity:

1. Define what you stand for. Clearly mention your value proposition and unique selling point (USP) along with missions and vision to achieve a certain goal.

2. Consistent branding:

1. Maintain consistency in your brand identity across all online platforms such as social media profile, email marketing, advertising material and your website. This helps in brand trust and better recognition.

3. Optimised website:

1. Make sure your website is user friendly.
2. Fast loading.
3. Services and service related questions are clear.
4. Be clear about your objective.
5. Search engine optimization is complete.
6. User engaging visuals and content.

4. Social Media:

1. Utilise social media to communicate with your audience.
2. Publish updates and progress about your business.
3. Share success stories.
4. Share latest updates and promotional content.

5. Content marketing

1. Come up with a plan of action to attract users and engage your audience with marketing ready content. Create high quality, informative content such as blog posts, articles, videos and podcasts to engage customers.

6. Email marketing:

1. Build an email list, and implement email marketing campaigns to establish a sales funnel. Promote products and services and drive conversions. Personalise email and provide valuable content to subscribers.

7. Influencer partnership:

1. Find and engage with influencers online. Collaborating with industry experts will help you gain knowledge and credibility to build trust online. Find influencers who are engaged in the same industry as you.

8. Online ads:

1. Run ads on social media and search engines like google, yahoo, bing or others based on your country’s popularity of the search engine. Take traffic on your landing page dedicated to a particular service or product. 

9. Reviews and testimonials:

1. Encourage customers to leave feedback on your website. Testimonials on platforms like Google My Business, Yelp and social media creates a positive impact on your brand.

10. Monitoring and analysis:

1. Continuously analyse results of your website traffic and social media engagement. Use data-driven insights from analytical tools like google analytics, google search console to refine your strategies and improve results over time.